It is what it is. Or is it?


You hear this all the time and mostly as an excuse for something which has no logical or easy answer. But really what does it mean? I wish I knew.

But here is what i DO know.  If it is what it is,  it will always be if you don’t take action. That’s right, action.  Even a baby step will do.  If you really want something to happen you have to do something. Anything.

Right About Now

There is no better time than right now.  This very minute. If you are an artist looking for an audience you have tools at your fingertips that weren’t available even five years ago. Think about it.  You can record songs and videos and upload them and with the right amount of promotion reach more people than you could possibly play live for in a year.  Or more!

If you are a songwriter there are more artists looking for material than I have seen in my thirty years in the business. With the right people on your team you can get those songs heard and maybe even get them recorded by major artists.

It is what it is.  Indeed.


NOW!!! Reach out to me and start the conversation with a question:

“Hey, CK, how can I help you help me?”

I’m glad you asked.

Let’s take nine minutes and see if I can help you be the best you that you can possibly be.

Here’s an easy first step to get you moving in the right direction.  My Twenty Questions for creatives.  Go on.  Click and get started. Have some fun with it and let’s assess where you are and what steps you should take next.

Take The Twenty

Like I always say “A positive attitude may not solve all your problems but it will annoy enough people to make it worth the effort.”

Read about my new book DAPPER.

And enjoy this brilliant clip.

Cover Photo c.1980 Warner Brothers